(Wikimedia)When I self published my first book, I didn’t have a clue what I was doing. Thanks to the internet, I found some good articles and advice books and made a start on publicity. You can’t do everything at once, so I started slowly. When I talk to people now about my social media platform for example, their eyes glaze over with panic because it sounds so complicated. It is quite complex – now – but I have been building this for five years.
I was better at publicity when I launched my second book – been there, done that – but there was still so much to learn. When I dealt with the media, I didn’t have a media kit. I didn’t even have a press release. I just rang people up or emailed them and said, 'I’ve just published a book, can you help me?'
Sometimes I got lucky, but mostly I was ignored.