A publisher wants a chance of a return on his investment, and the market is not big enough.
But my book meant a lot to me, and I thought that if I was fascinated by the story, then other people would be too. So I took a deep breath and self-published, as Alina, The White Lady of Oystermouth. It was a gamble, because in order to attract the tourists it had to be a paper book. It is an ebook too, but I've not sold many. The sales have been nearly all in paperback.
Because I found the market was not too narrow – it was a niche market! Tourists and locals alike love the castles in Swansea and Gower, and want to know about them. They see a slim book that is easily affordable and beautifully illustrated, and they buy it.
|Oystermouth Castle (Wikimedia)|
So it is possible to sell to a small market – if you judge it right. All I've got to do now is crack it with fiction!